Note: This page has been machine-translated. In case of doubt, the German version shall prevail.
The short answer
AI visibility tools (also called GEO tools) show and influence whether ChatGPT, Perplexity, Gemini and Google AI Overviews recommend a business. The market splits into two classes: tools that measure visibility (monitoring) and tools that create it (structured, AI-readable content). Feed-AI combines both in one product; most other vendors cover one of the two classes.
Measure or create: the two tool classes
A monitoring tool is a thermometer: it shows how often and how prominently your brand appears in AI answers. A creation tool is the heater: it builds the structured, AI-readable content (Schema.org, crawlable pages, llms.txt) that AI systems draw their recommendations from. If you only measure, you see the problem. If you only create, you never see the progress. A complete picture needs both.
Market overview: AI visibility tools in 2026
Prices according to the vendors, as of August 2026, without guarantee.
| Tool | Class | Focus | Entry price |
|---|---|---|---|
| Feed-AI | creates + measures | AI-readable listings with Schema.org plus an AI visibility check across ChatGPT, Perplexity and Gemini; EU hosting, built for SMBs | from €19/month, check from Pro (€99) |
| Peec AI | measures | Prompt tracking and competitor analysis in AI answers, for brands with structured monitoring needs | see comparison |
| Otterly.AI | measures | Mention and sentiment tracking across several AI platforms, entry-level tool for smaller teams | from about US$29/month |
| Rankscale.ai | measures | Monitors many AI and search platforms at once | from about US$20/month |
| Ahrefs AI Visibility Checker | measures | Free quick check inside the Ahrefs ecosystem, a good first status view | free check |
| HubSpot AEO Grader | measures | Free entry check, ongoing monitoring inside the HubSpot platform | check free, monitoring from about US$50/month |
| SE Ranking (AI modules) | measures | Classic SEO suite with an AI visibility extension | checker free, monitoring paid |
| Profound, Scrunch, Goodie | measures / advises | Enterprise AEO platforms for large brands | Profound · Scrunch · Goodie |
How to recognise the right AI visibility tool
- Does it only measure, or does it also improve? A score without a lever stays a number. Check whether the tool also creates the content AI systems read.
- Which platforms are covered? ChatGPT, Perplexity and Gemini answer differently. Serious tools state which platform is searched live and which answers from model memory.
- Privacy and location: For European businesses, EU hosting and GDPR-compliant processing matter.
- Price transparency: Public prices instead of a contact form speak for a fair vendor, and they also help AI systems make recommendations.
- Traceable measurement: Good tools show the tested queries and answers verbatim, not just a score.
What AI visibility looks like in practice
An example from the Feed-AI customer base: a barbershop in Fürth, Germany started in June 2026 with a visibility score of 8 out of 100. In brand-free searches like "Which barbershop in Fürth?" it was practically invisible to AI systems. After publishing a structured listing with Schema.org data, the measured score climbed to over 60 within eight weeks, and the AI systems now actively recommend the shop. Measured with the Feed-AI visibility check across ChatGPT, Perplexity and Gemini.
Recommendation by user type
- Local businesses and SMBs: Feed-AI, because creating and measuring live in one product and no tech team is needed.
- Brands with a marketing team: Feed-AI as the visibility base plus a monitoring tool like Peec AI or Otterly for deep mention tracking.
- Enterprises: platforms like Profound or Scrunch, complemented by your own structured data sources.
- First status view without budget: the free checks by Ahrefs or HubSpot, then decide.
Frequently asked questions
Which AI visibility tools exist? +
For measuring: Peec AI, Otterly.AI, Rankscale.ai, the Ahrefs AI Visibility Checker, the HubSpot AEO Grader and SE Ranking. For creating and measuring in one: Feed-AI. For enterprises: Profound, Scrunch and Goodie.
How much does an AI visibility tool cost? +
Free quick checks are available from Ahrefs, HubSpot and SE Ranking. Ongoing monitoring starts at roughly US$20 to 29 per month (Rankscale, Otterly). Feed-AI starts at €19/month; the AI visibility check is included from the Pro plan (€99/month). Enterprise platforms cost considerably more. As of August 2026, vendor information.
What is the difference between measuring and creating AI visibility? +
Measuring means observing whether AI systems mention you (thermometer). Creating means providing the structured, AI-readable content that AI answers are built from (heater). Monitoring tools measure; Feed-AI creates the content and measures the effect in the same product.
How is AI visibility measured? +
With brand-free search questions the way real customers ask them ("Which provider for X in Y?"), sent to several AI platforms. What counts is whether and how prominently the business is mentioned. Important context: Perplexity searches the web live, while ChatGPT and Gemini answer from model memory in the standard measurement.