Scrunch AI retrofits your existing website: its Agent Experience Platform serves AI crawlers a compressed, structured version of your current pages and measures visibility across ChatGPT, Perplexity, Claude, Gemini and Copilot, used by 500+ companies and agencies according to the vendor. Feed-AI builds visibility as its own asset instead: a structured, Schema.org-optimised listing page indexed by Google that works even if your own website is small, outdated or missing entirely. From €19 per month, with EU data residency. Scrunch makes your website AI-ready. Feed-AI makes your business AI-visible.
Scrunch AI and Feed-AI start at different points
Both tools pursue the same goal: AI systems should find, understand and mention a business. The route is fundamentally different, though. Scrunch AI takes the existing website and makes it easier for AI agents to consume, without a redesign, as a machine-readable delivery layer. Added to that is monitoring that shows how the brand appears in the major AI systems and where answers are wrong.
Feed-AI instead creates an additional visibility asset of its own: a structured listing page on feed-ai.de, generated from the business data you enter, with full Schema.org markup and indexed by Google. This page exists independently of how well your own website is maintained.
The difference sounds technical but decides the audience: if you run an extensive, well-maintained website, Scrunch can deliver it in an AI-friendly way. If you do not, and that is the reality for many small businesses, local providers and freelancers, a retrofit solution gains you little. That is where Feed-AI comes in.
What is Scrunch AI?
Scrunch AI (scrunch.com, formerly reachable at scrunchai.com) is a US vendor headquartered in Salt Lake City that positions itself as an AI Customer Experience Platform. Two building blocks define the product: first, monitoring AI visibility across ChatGPT, Perplexity, Claude, Gemini and Copilot, including citation analytics and error detection in AI answers. Second, the Agent Experience Platform (AXP), which serves AI crawlers a compressed, structured, machine-readable version of the customer's existing website.
According to the vendor, more than 500 companies and agencies use the platform; the website names Lenovo, Skims and Crunchbase among others. In July 2025, Scrunch closed a US$15 million Series A (US$19 million total funding). Pricing starts at US$250 per month billed annually (US$300 monthly) according to the pricing page, with the Growth plan at US$417 per month and Enterprise on request. Website and product are in English; the privacy policy mentions international data transfers including to the United States.
For context, the same applies here: Scrunch does not create new content or its own listing pages. It makes AI-readable what already exists on the customer website. The quality of the result therefore depends directly on the quality of the existing website.
What is Feed-AI?
Feed-AI is a platform that does not measure AI visibility but creates it. A company enters its data, namely products, services, opening hours, location, prices and unique selling points, with no technical knowledge required (no-code). From this, Feed-AI automatically generates structured, Schema.org-optimised, Google-indexed listing pages on feed-ai.de. These pages are exactly what AI systems such as ChatGPT, Perplexity and Gemini read as a source and can recommend in their answers.
This covers two channels at once: classic Google search and the new AI search, often called SEO for AI. For many small businesses this is a double benefit from a single data entry, because the same structured details help both in the classic ranking and in the answers of the AI systems.
Feed-AI also includes an AI visibility check that proves before and after whether a listing appears in ChatGPT, Perplexity and Gemini. So measurement is included. It serves as evidence for the actual job, which is making you visible, and it is not the core of the product.
A key differentiator is the self-learning field audit. Feed-AI regularly checks which information AI search newly requires, adds the corresponding fields and notifies the user proactively. This keeps listings permanently aligned with what AI systems expect, without anyone having to watch the market themselves.
Scrunch AI vs. Feed-AI: the direct comparison
| Criterion | Scrunch AI | Feed-AI |
|---|---|---|
| Core principle | Serve your existing website AI-readable + monitoring | Create your own AI-readable visibility asset |
| Main function | Agent Experience Platform (AXP), monitoring across 5 AI engines | Schema.org listing pages, Google indexing, field audit |
| Prerequisite | A substantial, well-maintained website | No website needed, entering your data is enough |
| Creates content? | No, mirrors existing content machine-readably | Yes, generates the structured listing page automatically |
| Measurement included? | Yes, across ChatGPT, Perplexity, Claude, Gemini, Copilot | Yes, AI visibility check as proof (Pro and up) |
| Target audience | Enterprise, mid-market, agencies (500+ companies per vendor) | SMEs, local providers, retailers, B2B |
| Languages / data residency | English; data transfers incl. USA (per privacy policy) | 4 languages (DE/EN/FR/ES); EU (Frankfurt), GDPR |
| Entry price | from $250/month (billed annually; $300 monthly) | from €19/month, cancel monthly |
Information on Scrunch AI per the vendor website (scrunch.com) and the company press release (July 2025), as of July 2026. Product names and trademarks belong to their respective owners.
What this means for your business
A practical example: a physiotherapy practice runs a simple four-page website, last updated two years ago. A retrofit solution cannot turn those four pages into a rich AI source, because where there is little structured substance, a machine-readable delivery layer has little to deliver. And US$250 per month is not an entry price for this practice, it is a barrier.
Feed-AI reverses the logic: the practice enters services, specialisation, opening hours and location once, and a complete, structured listing page is generated that AI systems can read and quote. The existing website can stay as it is; AI visibility no longer depends on it.
When Scrunch AI, and when Feed-AI?
The answer mostly hangs on one question: how much substance does your current website have?
- Scrunch AI is the right choice if you run an extensive, continuously maintained website with lots of content, for example as an e-commerce brand or larger company, and want to serve that content cleanly to AI agents while monitoring the effect across several engines.
- Feed-AI is the right choice if your website is small or dated, or you have none at all, and you still want to be found and recommended in ChatGPT, Perplexity and Gemini. The listing page is built from your data, not from your website.
- Both together can make sense for larger providers: serve your own website AI-ready with Scrunch and build an additional structured source with permanently current fields using Feed-AI.
Conclusion: do not retrofit the website if the foundation is missing
Scrunch AI solves a real problem for companies with large websites: it makes existing content consumable for AI agents and measures the effect. But the approach stands and falls with what already exists on the website.
Feed-AI is therefore not a copy of Scrunch but the answer for everyone whose AI visibility should not depend on a large website: your own structured, Google-indexed listing page, kept permanently up to date by the field audit, proven by the AI visibility check, from €19 per month and with EU data residency.
Try Feed-AI → · Learn more about the platform →
Frequently asked questions about Scrunch AI and Feed-AI
Is Feed-AI an alternative to Scrunch AI? +
For small and medium businesses, usually yes. Scrunch AI serves AI crawlers a machine-readable version of your existing website and monitors AI visibility. Feed-AI instead creates its own visibility asset: a structured, Google-indexed listing page that works even without a strong website of your own.
How much does Scrunch AI cost compared to Feed-AI? +
Scrunch AI starts at US$250 per month billed annually (US$300 monthly) according to the vendor pricing page, with the Growth plan at US$417. Feed-AI starts at €19/month (Starter), with Pro including the AI visibility check at €99/month, cancel monthly.
Does Feed-AI require an existing website? +
No, and that is the key difference: Scrunch AI assumes a substantial website whose content it serves machine-readably. Feed-AI generates the AI-readable listing page directly from the business data you enter; your own website can be small or missing entirely.
Can I use Scrunch AI and Feed-AI together? +
Yes. Larger providers can serve their website to AI agents with Scrunch and build an additional structured source with Feed-AI in parallel, with the field audit keeping its fields permanently current. For most SMEs, Feed-AI alone is enough.
Who is Feed-AI the better choice for over Scrunch AI? +
For small and medium businesses, local service providers, retailers and B2B vendors whose website has little substance or who have none at all, who need EU data residency and plan a budget from €19 instead of from US$250 per month.