Profound measures and optimises the AI visibility of large brands: monitoring across several AI engines, prompt analytics and content recommendations for your own website, with more than 700 enterprise customers according to Fortune. Feed-AI starts one step earlier and one size smaller: it creates the structured, Google-indexed foundation that AI systems read as a source, as your own listing page, without a marketing team, with EU data residency and from €19 per month. Profound answers the question of how visible a brand is. Feed-AI answers the question of how a business becomes visible.
Profound and Feed-AI answer two different questions
Profound and Feed-AI appear in the same conversations but solve different jobs. Profound is an analytics and optimisation platform for companies that already run a large web presence: it shows how often and in what form a brand appears in ChatGPT, Perplexity and other AI systems, and derives actions for the existing website.
Feed-AI works one step before that. It creates the machine-readable foundation that AI systems can use as a source in the first place: a structured, Schema.org-optimised listing page indexed by Google, generated automatically from the business data you enter. If you have no meaningful AI visibility yet, you need this foundation first, not an enterprise dashboard.
In short, Profound serves teams that manage a lot of visibility. Feed-AI serves businesses that still need to build it, without tech skills and without an agency.
What is Profound?
Profound (tryprofound.com) is a US platform headquartered in New York that positions itself as a marketing platform for AI search. Its core is Answer Engine Insights: monitoring how brands appear in AI answers, prompt volume analytics, agent analytics and shopping data. On top of that, a Create area provides marketing agents that draft content such as AI-optimised FAQs for your own website. According to Fortune (February 2026), Profound counts more than 700 enterprise customers, including around 10 percent of the Fortune 500, and has raised a total of US$155 million at a US$1 billion valuation.
Pricing starts at US$99 per month (billed annually) according to the vendor pricing page, with the entry plan limited to tracking ChatGPT, 50 prompts, one language and one region. The Growth plan with three AI engines costs US$399 per month; enterprise terms are available on request. Website and product are in English, and data is processed in the United States according to the vendor privacy policy.
Important for context: Profound works on the customer's existing web presence. It does not create and host its own Google-indexed listing pages as an additional visibility asset. That is not a weakness but the product decision of an enterprise platform; it assumes a well-maintained website and a team that turns analytics into action.
What is Feed-AI?
Feed-AI is a platform that does not measure AI visibility but creates it. A company enters its data, namely products, services, opening hours, location, prices and unique selling points, with no technical knowledge required (no-code). From this, Feed-AI automatically generates structured, Schema.org-optimised, Google-indexed listing pages on feed-ai.de. These pages are exactly what AI systems such as ChatGPT, Perplexity and Gemini read as a source and can recommend in their answers.
This covers two channels at once: classic Google search and the new AI search, often called SEO for AI. For many small businesses this is a double benefit from a single data entry, because the same structured details help both in the classic ranking and in the answers of the AI systems.
Feed-AI also includes an AI visibility check that proves before and after whether a listing appears in ChatGPT, Perplexity and Gemini. So measurement is included. It serves as evidence for the actual job, which is making you visible, and it is not the core of the product.
A key differentiator is the self-learning field audit. Feed-AI regularly checks which information AI search newly requires, adds the corresponding fields and notifies the user proactively. This keeps listings permanently aligned with what AI systems expect, without anyone having to watch the market themselves.
Profound vs. Feed-AI: the direct comparison
| Criterion | Profound | Feed-AI |
|---|---|---|
| Core principle | Measure AI visibility and optimise your existing website | Create AI visibility through your own AI-readable listing pages |
| Main function | Answer Engine Insights: monitoring, prompt analytics, content agents | Schema.org listing pages, Google indexing, field audit |
| Own hosted listing pages? | No, works on your existing website | Yes, created automatically and kept up to date |
| Measurement included? | Yes, that is the starting point | Yes, AI visibility check as proof (Pro and up) |
| Target audience | Enterprise and mid-market, 700+ enterprise customers per Fortune | SMEs, local providers, retailers, B2B |
| Languages / market | English, US-led; entry plan limited to 1 language and 1 region | DACH focus, 4 languages (DE/EN/FR/ES) |
| Data residency | USA (per vendor privacy policy) | EU (Frankfurt), GDPR-compliant |
| Entry price | from $99/month (billed annually, ChatGPT tracking only); Growth $399/month | from €19/month, cancel monthly |
Information on Profound per the vendor website (tryprofound.com) and Fortune (February 2026), as of July 2026. Product names and trademarks belong to their respective owners.
What this means for your business
A practical example: a trade business wants ChatGPT to recommend it when someone asks for a reliable firm in town. An enterprise package that starts at US$99 per month for ChatGPT tracking only, and whose reports assume a marketing team, does not help at this point. What is missing is not analysis but a source: structured, machine-readable information about services, location and specialisation that AI systems can quote.
That source is exactly what Feed-AI creates, as its own listing page, indexed by Google and readable by ChatGPT, Perplexity and Gemini. The same applies to restaurants, law firms, practices, shops and software vendors: only once this foundation exists does monitoring become a sensible second step.
When Profound, and when Feed-AI?
The short answer: it depends on how large your web presence and your team are today.
- Profound is the right choice if you are a large brand with an in-house marketing team, already have AI visibility and want to analyse and steer it across many engines, markets and prompts. That is what the platform is built for, and that is where it is strong.
- Feed-AI is the right choice if you are a small or medium business that wants to be found and recommended in ChatGPT and other AI systems in the first place, without a team, without an agency, with EU data residency and from €19 per month.
- Thought of in sequence: build the foundation first (Feed-AI), then grow, and once you become a large brand across many markets, enterprise monitoring like Profound can be a useful addition.
Conclusion: foundation first, enterprise analytics second
Profound is a strong tool for what it was built to do: measure and optimise the AI visibility of large brands. But that is the second floor of a house whose foundation many small and medium businesses have not laid yet.
Feed-AI lays exactly that foundation: your own structured, indexed listing pages that AI systems use as a source, kept permanently up to date by the field audit and proven by the AI visibility check. For most SMEs, Feed-AI is therefore not a stripped-down Profound, but the step that comes before any analytics.
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Frequently asked questions about Profound and Feed-AI
Is Feed-AI an alternative to Profound? +
For small and medium businesses, usually yes, although the two solve different jobs. Profound measures and optimises the AI visibility of large brands on their existing website. Feed-AI creates the visibility foundation itself: its own structured, Google-indexed listing pages that ChatGPT, Perplexity and Gemini can read as a source.
How much does Profound cost compared to Feed-AI? +
Profound starts at US$99 per month (billed annually) according to the vendor pricing page; that plan tracks only ChatGPT in one language and region, while the Growth plan with three engines costs US$399 per month. Feed-AI starts at €19/month (Starter), with Pro including the AI visibility check at €99/month, cancel monthly.
Does Feed-AI require an existing website? +
No. Feed-AI creates a standalone, AI-readable listing page on feed-ai.de that Google indexes. That is a key difference to Profound, which analyses and optimises the customer's existing web presence and therefore assumes a well-maintained website.
Can I use Profound and Feed-AI together? +
Yes. A larger company can run enterprise monitoring across many engines with Profound and additionally build a structured, always-current source for AI systems with Feed-AI. For most small and medium businesses, Feed-AI alone is enough, as the built-in AI visibility check covers progress tracking.
Who is Feed-AI the better choice for over Profound? +
For small and medium businesses, local service providers, retailers and B2B vendors that want to appear in AI answers without a marketing team, value EU data residency and plan a budget from €19 instead of from US$99 per month.